We're on a mission

We’re building a product that lets everyone create original music, regardless of their musical background or ability.
We love music, and we know you do, too. It’s been called the universal language, and most of us understand it, but don’t speak it... do you? That’s why we’re opening up the doors of music creation to everyone. You can unleash your inner rockstar or diva! No training required. We believe that creative expression is something you’re born with.

Mission status

We’re a pre-seed stage startup, currently at Stanford University’s StartX venture accelerator (huge props to StartX!), and for you this means that new music creation is just around the corner!

The Team

Alex Tang
CEO, Co-founder

Alex is our fearless visionary, and has 18 years of experience as a developer and engineering director at Netscape and Proofpoint. At Proofpoint, he grew and managed technical teams until the company IPO’d with 500 staff and an $800m valuation. He’s wistful about his childhood trumpet playing days, so please ask about them.

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Priya Shekar
Co-founder & Advisor

Priya holds a Master’s in Music Technology from Stanford University. Her mobile music venture idea was selected for the Stanford Graduate School of Business Ignite program, where she led a 6-person team through commercialization. She plays piano, sings and maintains a Kiwi accent.

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Robert Hamilton
Rensselaer Polytechnic Institute

Rob is an Assistant Professor at RPI, and a leading researcher in music for gaming and interactive media. He was instrumental as an early developer and content lead at Smule.

Jay Zaveri
The Social+Capital Partnership

Jay is an Entrepreneur-in-Residence at S23P. Most recently, Dropbox acquired his company, CloudOn. He has built and advised companies in the mobile, social and media spaces. He is our StartX Lead Mentor.


Contact Us

We’re based at Stanford University’s StartX accelerator:
Gruv Music, Inc.
2627 Hanover Street
Palo Alto, CA 94304

Email us at:

We’re looking for people who love music and want to help support our dream to make music creation open to everyone: